Nurturing Brands, Creating Marketing That Lives.

What We Do

At Cynpin, we're not just pioneering change; we're redefining it. Our name—しんぴん (Shinpin) in Japanese and 신 (Shin) in Korean—means 'new,' reflecting our commitment to introducing fresh, innovative strategies
in the world of marketing.

Go-to-Market Strategy

Our tailored market entry strategies are designed not just to enter but to conquer. From market analysis to channel selection, we plan your launch meticulously to maximise impact and ensure a grand reception

Brand Sculpting

We dive deep into the essence of your brand to craft a bespoke identity that speaks directly to your target audience. Utilising generative AI, we analyse trends and consumer behaviour to create a brand persona that stands out and resonates.

Market Research

We provide granular insights into market dynamics, competitor strategies, and customer preferences. This data-driven approach ensures your offerings hit the mark every time.

Social Media Management

We optimize your social media platforms to enhance engagement and build a loyal community. Our content strategies are crafted to reflect your brand ethos and engage with your audience on a deeper level.

Website Development

Our websites don’t just look good, they perform. They are meticulously crafted with the latest in UI/UX trends, optimised for speed, responsiveness, and user engagement.

We change the way you market using AI.

Accelerate

Speed outcomes with enhanced quality, optimising processes for faster delivery without sacrificing precision.

Personalise

Utilise detailed data points to tailor content uniquely, enhancing customer experiences with personalised interactions.

Automate

Reduce costs by automating business and technical workflows, increasing efficiency and scalability across operations.

Create

Elevate human creativity through AI-driven tools, enabling creation across mediums like text, images, and videos.

Simulate

Test and refine workflows and experiments virtually before launch, minimising risk and saving resources.

"Generative AI has the potential to change the world in ways that we can’t even imagine. It has the power to create new ideas, products, and services that will make our lives easier, more productive, and more creative. The future of generative AI is bright, and I’m excited to see what it will bring."

Bill Gates

Meet Cynthia

Founder & CEO

"Driven by Helping Businesses Bridge the Gap Between Marketing and Business to Create the Ultimate Business Impact"

Taking a big leap a decade ago from Vancouver, Canada to Singapore, Cynthia ventured into the unknown, co-founding her first technology SaaS start-up, Venuerific, Southeast Asia’s largest event venue marketplace & CRM solution approved under the government of Singapore. Under her leadership as the CMO, it expanded into five markets and garnered significant accolades including the Audience Choice Award at Slingshot 2017. As ByteDance's Head of Marketing for Asia-Pacific & Middle East, she spearheaded major global go-to-market campaigns with notable clients like Haidilao and Nas Daily. Now leading Cynpin, she integrates cutting-edge generative AI to revolutionize marketing strategies, backed by her nomination as Digital Leader of the Year at the Women in IT Awards 2019 Asia. Her personal life philosophy translates to the Cynpin philosophy: life begins at the end of your comfort zone!

Internationally Recognised Speaker/Marketer

Shortlisted Nominee, Digital Leader of the Year
| Women in IT Awards Asia 2019

Quarter-Finalist
| Channel News-Asia Start-Up Season 5 (Shark Tank Singapore)