A MODERN APPROACH TO GROWTH STRATEGY
The partner your growth team didn’t know they needed
…until now
Rooted in the idea of reinvention, we craft go-to-market strategies and campaigns that feel as fresh as they are effective.
Cynpin (しんぴん / 신品) means 'new' — a nod to our belief in continuous reinvention.
MADE TO LEAD
Strategic. Award-Winning. Globally Recognized.
Work directly with Cynthia, the founder and marketing leader who's built brands from the ground up and delivered results for global giants — now bringing that fire to your business.
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Cynthia scaled a B2B2C startup into a leading events platform across Asia, and later led marketing at ByteDance across eleven APAC and Middle East markets. Her track record led to speaking engagements at global conferences in Dubai, Amsterdam, and more — with frequent features in media and panels on marketing, brand strategy, and AI.
Cynthia has led go-to-market strategies across eleven markets at ByteDance with brands like Nas Daily and Haidilao and her own startup, Venuerific. She’s been recognized as a Digital Leader of the Year nominee, The Start-Up (Shark Tank Asia) finalist, and awardee by SACEOS and CMO Asia.
Every engagement has the personal touch by Cynthia, blending a rare mix of entrepreneur and marketer — with hands-on strategy and sharp execution. With experience across APAC and the Middle East, she moves with founder-level urgency and a global lens. More than doing, she’s driven by impact — taking bold, creative risks that resonate and move people.
YOUR MARKETING AND OPERATIONS CO-PILOT FOR BRAVER, SMARTER GROWTH
From idea to execution, we help you go to market with impact — and identity intact.
Go-to-Market
Strategy
Influencer
Marketing
Pepper:
AI Workflow
Consulting & Implementation
Social Media Management
Advertisements
· OOH
· SEM
· Social Media
Website
Development
Event
Marketing
· Roadshows
· VIP Roundtables
· Conferences
Branding
It doesn't stop at marketing.
Introducing Pepper — your AI-powered business co-pilot by Cynpin.
Where operations meets momentum.
Built for teams drowning in tools and stuck in inefficiency.
Built on human-AI collaboration, Pepper brings clarity, speed, and automation — so your business runs smarter, not harder.
Meet the World Class Tech Team Behind Pepper
Together, they lead Pepper’s architecture and implementation—ensuring every workflow is engineered for clarity, speed, and automation.
Preet Sidhu
Tech Lead
Previously Lead Engineer at Appsmith and Bounce, and Founding Engineer at Bicycle AI (Y Combinator, the most prominent startup accelerator in the world), Preet brings deep experience in building machine learning and computer vision systems for high-growth startups.
Previously Product Manager at Microsoft and a startup founder with experience across AI and real estate, Ray combines deep product insight with technical fluency. Backed by training from Antler and degrees from UC Berkeley and UBC, he specializes in building zero-to-one systems that scale.
Ray Kim
Product Lead
CERTIFIED EXPERTISE
AI strategy meets real-world execution
Built by engineers from Microsoft and YC-backed startups, and specialists in ML and product systems, Pepper turns your team’s workflows into seamless, scalable AI-powered engines.
CUSTOM AI CO‑PILOT FOR YOUR TEAM
We build systems, not just assets
No more tool fatigue. Pepper creates a unified command center, designed to reduce busywork, sharpen execution, and keep your business moving forward.
AI-ENHANCED SYSTEMS
Strategy-first, agent-powered execution
We embed AI directly into your team’s day-to-day—from content and campaigns to approvals and reporting—building the agents and automations that actually get work done.
BUILT FOR LASTING GROWTH
Because this isn’t optional anymore
AI isn’t a “nice to have” anymore. Pepper helps your team operate leaner, move faster, and build infrastructure that lasts—without adding headcount.
Traditional consultancies give you decks. We give you working systems.
OUR DIFFERENCE
Cynpin is built for brands that want clarity, speed, and real traction.
STRATEGIC
Start with clarity, not chaos.
We get to the root of what drives results — building smart, focused campaigns from a solid go-to-market foundation.
INTEGRATED
AI that works across your ops.
From content workflows to audience targeting, we embed AI where it makes the biggest impact — not just where it's trendy.
FOUNDER-LED
Real execution. Not just slides.
Every engagement is led by Cynthia — a proven operator who’s scaled startups, led regional growth at ByteDance, and built systems that win.
